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This website has the following in the site, "What is Fair Trade? Has been added to your cart." Our analyzers viewed that the web site also stated " Join us on our journey." The Website also said " To make a difference in the world with ethical fashion. Our sustainable designs empower women artisans in the developing world to rise above poverty. Their amazing stories inspire us every day. With every product you purchase, youâ re helping to create lasting change. Phulkari Coin Purse â assorted patterns and colors. Kantha Heart Ornament - assorted." The website's header had wholesale as the most important search term. It is followed by fair trade, gifts, and handmade jewelry which isn't as highly ranked as wholesale. The next words they uses is handcrafted knitwear. unique sterling silver jewelry was included and might not be understood by search parsers.